Wednesday, 6 January 2010

Lecture 2, Media Ideology - notes

(missed lecture, notes from catch up seminar)


main aims of lecture

  • sociological approaches of art + design
  • marxist philosophy
    • 'politics, a philosophy of action'
    • 'ideas of the many'
  • marxist approach to art and design
  • marxist approach to mass media


IDEOLOGY - a system of ideas or beliefs that can often distort or give false consciousness.
  • i.e. - RELIGION
    • 'The kings position as appointed by God'
  • supports the ruling class, and tricks the lower class into thinking the interests of the upper class is 'the interest of the many'
  • Differences between men and women 
    • conditioned behaviour


Types of ideology,
  • Law
  • Advertising - capitalism
  • Newspaper - supports ruling classes
  • Religion - justifies Iraq war
  • Education - the institution for the indoctrination of ideologies!
      •  = Maintain the status quo
'Meritocratic'
             - work hard, get a job, marriage, kids, nice house in the suburbs = happy life


Althusser (1970)  'ideology and ideologic state apparatus'
Physical control                                                    Psychological control
Repressive (army, police etc)                                   Ideologic (religion, education etc)




MARX base / superstructure.


Base 
forces of production           -         materials, tools, workers, skills, etc.  
relations of production     -         employer/employee, class, master/slave, etc
     
Superstructure

social institutions              -           legal, political, cultural

forms of consciousness    -          ideology 

  • dynamic relationship between base and superstructure
  • all ideologies emerge as a response to the base
  • this is materialism
  • superstructure emerges from the base and in turn supports it
(gets quite complex here... additional discussion to the lecture)
  • Thesis - social force
  • antithesis - exact opposite
  • works like a spiral - synthesis 
eg - cold war, communism dead since 1989 - synthesis = capitalism since then
eg - punk music scene - synthesis = absorbed into normal society


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